SOURCE: Los Angeles Times, Los Angeles, CA: May 31, 2002.

A recent article in the LA Times had praised this new Japanese Hair Straightening System as the new “Permanent Cure For Curly Frizzy Hair” – ending up with totally smooth and straight hair that lasts about six months. 

One would expect nothing less since the treatment costs between $ 500. - to $600. - on the West Coast and $900. - to 1,100. - on the East Coast. 

According to the LA Times people fly into Los Angeles from all over the country to rid themselves from curly, frizzy hair and when they return home they can walk out of the shower or take a stroll through the misty fog and still have straight fantastic looking hair. Worth the effort and money? You decide.

About 3 months prior to the article in the LA Times, We conducted research about this Hair Straightening System.

After our interview with the company officials that offer the Yuko System we thought it was a disadvantage that it cannot be used safely on clients with highlighted hair or color treated hair, and 80% of our clientele falls into that category.

We now offer the "iStraight" Japanese Straightening System which is gentler than other systems. "iStraight" is most effective on curly virgin hair although it can be used on color treated hair. The hair's porosity must be evaluated before treatment. We do not recommend the process for African American hair that had a Sodium hydroxide (Lye) in the past.

That means your hair can be straightened permanently even if you have Highlights or colored hair. As you can see on our website, It also means that you can add Highlights or Hair Color after the hair ha s been straightened making it the safest Straightening System available today. After all, your healthy and shiny hair is our main concern!

Please not that using the ReactionB3 conditioner is an absolutely essential home care regimen that goes along with the Japanese straightening process.